November 26, 2008

Noe Valley Bakery Owners to Spend More Time in Noe

Mary Gassen was looking forward to the holiday season for several reasons, one of which was to load up her Mill Valley store with colorful Christmas candies. Instead, Gassen is packing up the ice cream, cookies, candies and cupcakes she sold at Lollipops. On Nov. 18, Gassen closed the sweets shop at 417 Miller Ave. she opened with her husband, Michael, in July.

"It just wasn't busy enough. We gave it a good try," says the Mill Valley resident. "It was a big risk we took. We never even got to where we wanted to, to have toys and books and comic books, a fun explosion of things."

Gassen's not sure why the store didn't take off, but doesn't discount what's happening with the economy in general. "We've never owned a business in Marin before, so I have nothing to compare it to," she says.

The couple also owns the 14-year-old Noe Valley Bakery in San Francisco, which, she says, is doing great.

Sorry to hear it, NVB Family, but glad to have you back in Noe.

[Marin IJ: Tidbits (via Eater SF)]