Eileen Bermingham toured the new condos at 28th and Church this morning and posted preview photos on her blog. She states a professional photographer was setting up when she left, and that theluxesf.com should have photos soon.
What's not explained is why the developer changed the building's marquis by adding an "e" since the name was chosen for historical significance:
The name "The Lux" for those of you who do not know, was one of the several names of the building when it operated as a movie theater back in the early 1900's.Whatever. Still classier than "blue church."
[ISSFRE: First Look: The Luxe Condos in Noe Valley]
[NVSF: The Lux Condos Come To Life]
[NVSF: Announced: The Lux Condos On Outer Church]