Here’s a tone-deaf announcement that slipped out last night while you were enjoying the Warriors win: Starbucks is closing all of its 23 La Boulange locations by this September, most of which are in the Bay Area.
Starbucks bought La Boulange in 2012 ostensibly to improve the foods options at $SBUX. While La Boulange’s pastries and breakfast sandwiches have reportedly helped grow it’s food sales (yes, the stock is up), the net result was that the food options at La Boulange also became very La Boring shortly after the Starbucks assimilation.
Still, Noe Valley residents are already mourning la Bou's passing (and Starbucks' questionable timing for the announcement):
Starbucks just announced plans to close all La Boulange locations (mostly in the Bay Area) during the Warriors game? https://t.co/EgrvmXEB6S— Nick Turner (@SFNick) June 17, 2015
Already mourning the death of the Noe Valley La Boulange http://t.co/tgdvcS7MMM— Leena K. Rao (@LeenaRao) June 17, 2015
Wait til this hits the Noe Valley Nextdoor. https://t.co/i161IACevI— Josh Williams (@jw) June 17, 2015
I wasn't going to riot & set things on fire, but then I saw this bullshit: http://t.co/0BCqmLPmuC— Evan Doll (@edog1203) June 17, 2015
@Starbucks you're closing la boulange??? like my little la boulange in noe valley?!?! why?!!!!!!— Cory Wilkerson (@corywilkerson) June 17, 2015
So …Noe Valley will be losing a café in September. Here’s hoping an inspired new coffee shop or eatery moves quickly into the prime corner location that used to be a pizza joint.
Related: Speaking of cafés, earlier this year La PanotiQ announced it would be moving into the former Global Fair Exchange at 4108 24th Street in Spring 2015 and the location is still listed as coming soon on its website. But so far there’s been zero activity to revamp the space and no sign of progress. Perhaps they’ll look at the La Boulange space as a quicker fix.