Bliss Bar On Fire

According to witnesses on scene, black smoke erupted out the front of Bliss Bar at 4026 24th St at approximately 1:10PM today. SFFD responded quickly and shut it down by 1:30. SFFD Chief Tom stated that the location of the fire's origin was identified but that the cause remains under investigation. There were no reported injuries.

The building owner and multiple tenants of the affected and surrounding buildings were on scene, as was Bliss Bar owner Pierre Letheule. All were ok, but worried about next steps. The first floor suffered major damage, and firefighters were digging upward in the ceiling tracing the fire's path. It looks like the second floor tenants (at least) will need to find shelter tonight. The Red Cross hadn't made it on scene yet.

Here's how it played out on Twitter:

The horror: three engine fire in neighborhood bar, Bliss, brave firefighters plunged right in. #noevalley @joanwalsh twitter.com/soniafaleiro/s…
— Sonia Faleiro (@soniafaleiro) February 4, 2013

whoa! (news on vine too) RT @hunterwalk: Fire on 24th st noe valley just started. Fire trucks arriving. vine.co/v/bnuOqmVhEWb
— Ryan Sarver (@rsarver) February 4, 2013

Looks like Bliss Bar in #noevalley has caught fire twitter.com/alaina/status/…
— Alaina Percival (@alaina) February 4, 2013

Turning off the gas. #Bliss #NoeValley fire under control now. Second major fire on 24th St Noe in past two years. twitter.com/soniafaleiro/s…
— Sonia Faleiro (@soniafaleiro) February 4, 2013

After containment awning burst into flames. Cripes! #NoeValley #Bliss @leesalahney @sfgirlbybay @joanwalsh @nerdychick twitter.com/soniafaleiro/s…
— Sonia Faleiro (@soniafaleiro) February 4, 2013

#blissbar fire's out...and bar level looks like RadioShack did - saw ladders going up to 2nd floor :( #noevalley #sanfrancisco
— Lisa D. Gray (@randomlisasf) February 4, 2013

And here are some photos from the scene:

Update (2/5): The fire reignited about 8:30PM.

Reports: The fire is at Bliss Bar (again), it has rekindled from earlier today. #NoeValley
— Sal Castaneda (@sal_castaneda) February 5, 2013

5 SFFD trucks on scene at #noevalley fire on 24th Street. Examining surrounding bldgs for reports of smoke.yfrog.com/odbhydhj
— Karl Wong (@karlsf) February 5, 2013

Firefighters are making sure the fire at Bliss is out this time = they're pretty much gutting the building. #chainsaws #NoeValley #SFFD
— Sal Castaneda (@sal_castaneda) February 5, 2013