1st Annual Noe Valley Holiday Wine Walk

Steven Restivo Event Services and the NVMPA are bringing another cookie-cutter event to Noe Valley on December 7th (here's a list of similar events [PDF]): the Noe Valley Holiday Wine Walk. What is it, you ask? Basically, SRES convinces wineries (four, so far) to donate wine and time, and merchants to pay $50-$275 [PDF] for said wineries to set up shop in the store/restaurant and for inclusion in advertising. Merchants are also encouraged to provide food. Wineries get exposure and merchants get foot traffic.

What's your role? Drink and (hopefully) shop. You can purchase tickets in advance through Eventbrite for $30, or just head straight to Groupon and pay just $15. Careful, though, because even though it says "Bring this Groupon to an applicable ticket booth to receive a wristband, wine glass, and map," at least one person was upset by the unannounced  $5 extra charge for the glass in the first annual (non-holiday) Noe Valley Wine Walk earlier this year. Same day tickets will be $30 and available on site.

What: The 1st Annual Noe Valley Holiday Wine Walk 
When: Wednesday, December 7, 4:00-8:00pm
Where: 24th Street, Diamond to Chattanooga